Meet the Lysta team

The team behind Lysta are innovators in digital, data, artificial intelligence,

machine learning and ad innovation.

Jason Froggett, CEO

Jason is a list obsessive - from the greatest footballers of all time (Maradona) to the best French cheeses (Époisses de Bourgogne) and the best classic films to watch on a rainy day (On the Town); Lysta was an inevitability, such is his obsession.  

Jason is a specialist in digital and data transformation,  
data science, marketing, strategy, new product design & innovation. 

He co-founded Enlighten Analytics in 2016 and has led digital & data transformation programmes for Aviva and Canada Life.

In 2012, he founded video ad platform Adpoints, and prior to this headed up CRM for Europe for Dell Computers' consumer division. 


In 2008, he was part of a successful PE exit from leading data business DLG.  He has also held senior positions at several leading marketing agencies.

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David Caswell, Chair

David is an experienced board director having held various Chair, CEO and non-executive director roles.


David has advised and invested in a number of innovative digital companies including Rated People (home improvement), Mapway (transport information), MyCognition (cognitive assessment & training), (therapist marketplace), Trainology (online training), and Fat Fish Digital (mobile app engagement).

David has held senior marketing positions in leading brands such as Unilever and Telewest Broadband.  

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Jon Todd, CDO

Everyone loves a list - especially Jon - whether sharing his favourite Glastonbury headliner of all time (Neil Young, 2014), to discovering incredible beaches to visit in the UK (West Wittering, Sussex), or searching for that latest recommendation must-have from his friends.   


Jon is a specialist in digital and data transformation, including machine learning, natural language processing and artificial intelligence. 

Jon has built and implemented advanced data science and analytical solutions for many global brands including: Aviva, Diageo, EasyJet, Ford, Microsoft, P&G, Nokia and Shell. 

Jon co-founded Enlighten Analytics in 2016 and prior to that, he built and led some of the UK's leading data science teams, including during his time at Wunderman WPP, one of the world's largest and most successful marketing communications agencies.

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David Lane, CTO

David is an experienced technologist, business leader, and innovator.  

He specialises in Computer Science and Artificial Intelligence and founded Fat Fish Studios in 2013.  The Brighton based development team has built over 100 products across multiple categories in the past 14 years. In mobile, achieved over 30 million downloads for Fat Fish apps (plus millions more for partner products).


He has built digital solutions for 21st Century Fox, O2, Sky, BBC, Science Museum, Premier League, La Liga, Nokia, BT and Waitrose.


Having strong brand values that focus on our users and our people is why we will win


Focus on users

We will always focus on the user knowing that all else will follow. 

Casual but energetic


Our atmosphere will be casual, but as new ideas emerge, they will be tested and put into practice with great speed and energy.

Be progressive

We want everything we create to outshine whatever came before, feel truly inspired, and push the edge over what's possible.

Simplicity matters


We will make our users’ experience simple, so that they feel in control, and have amazing experiences with our brand.

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Be real

We will strive to show a deep respect for our people inside and, importantly, outside of the company.